Adzymic has launched AgenX Sales Agent, making premium advertising inventory in Singapore available to AI buyers across display, video, digital out-of-home and high-impact formats.
The launch is the second release in Adzymic’s AgenX suite, following its Creative Agent. It is built on the Prebid Sales Agent foundation and operates on the Ad Context Protocol, supporting both Model Context Protocol and agent-to-agent communication. Compatible AI buyer agents can discover, evaluate and, where supported, execute against the inventory.
Media owners that have made inventory available include Mediacorp, SPH Media, Stellar Ace and The Smart Local Media Group. Access runs through the Adzymic Premium Exchange, which reaches up to 90% of online audiences in Singapore and 85% of the population via DOOH networks.
Travis Teo, co-founder and executive director of Adzymic, said the Sales Agent connects buyer and sales agents through open protocols, giving advertisers easier access to premium media while helping publishers retain control. Partners from Mediacorp and SPH Media noted that AI-enabled tools can make inventory more discoverable while preserving quality and brand safety.
The move extends agentic infrastructure from creative production into the selling of publisher inventory, another step toward agent-to-agent media transactions.
Source: Adzymic / ExchangeWire
