Facebook is rolling out a new feature that lets people tell its ranking systems, in their own words, what they want to see more or less of in Feed and Reels.
Announced by Meta on October 13, 2026, the tool is called Your Algorithm. Users can access it through the three-dot menu on posts. They can add and manage topics they want to see, and after tapping “Interested” or “Not interested” on a post, Facebook may ask follow-up questions that can be answered in natural language. Meta says the recommendations adapt in real time, within the same session.
“LLMs can incorporate the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to,” the company said in its newsroom post. “Tell it what you want more or less of, and your recommendations respond in real time, adapting within the same session to reflect what matters to you right now.”
The feature builds on similar controls Meta previously introduced on Instagram and Threads. It marks a shift from purely behavioral signals—likes, comments, watch time—toward explicit, language-based input that large language models can interpret.
For publishers and advertisers on the platform, the change means that a user’s stated preferences can now influence ranking alongside traditional engagement signals. Meta has not yet detailed how the new inputs will affect ad delivery or whether written preferences will be visible to content creators.
Source: Meta Newsroom announcement.
